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FOREIGN-ASSISTED AND SPECIAL PROJECTS SERVICE eLibrary

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FOREIGN-ASSISTED AND SPECIAL PROJECTS SERVICE
eLibrary

Social Marketing

Manual on Social Marketing for the Conservation of Coastal Ecosystems

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A Report on Social Marketing on Solid Waste Management: the Jagna Experience (Initial Implementation

The application of marketing principles and techniques to promote a social cause, idea or behavior has been effectively used in many projects. Known as Social Marketing, this strategy has been found to significantly contribute to the attainment of specific program objectives and goals. Implementing it, however, involves a decision by management to undertake a focused and purposive activity requiring the kind of support that is anchored on the belief that this approach in fact, can make a difference.

In March 2006, the management of EcoGov2 decided that the Social Marketing on

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A Guide to Conducting Focus Group Discussions: A Community-based Social Marketing Tool to Increase Participation in Solid Waste Management

Conducting focus group discussion (FGD) is an essential step in developing community-based social marketing plans for local government units (LGUs). FGDs can help gather relevant information about the knowledge, attitude and perception of the target audiences. It can also identify barriers to behavior change.

EcoGov developed this FGD guide as part of its technical assistance to various local government

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