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A Guide to Conducting Focus Group Discussions: A Community-based Social Marketing Tool to Increase Participation in Solid Waste Management

Conducting focus group discussion (FGD) is an essential step in developing community-based social marketing plans for local government units (LGUs). FGDs can help gather relevant information about the knowledge, attitude and perception of the target audiences. It can also identify barriers to behavior change.

EcoGov developed this FGD guide as part of its technical assistance to various local government units. Several focus group discussions were done in Aurora Province, Bohol, General Santos City and Alabel in Sarangani prior to the development of this guide. The questions in the sample discussion guide in the annex had been pre-tested and revised to make the discussion more flexible, substantial and spontaneous. The examples from actual focus group discussions are included in this guide to help the users in conducting their own FGDs in their municipalities.

Subject: 
Social Marketing
Solid waste management
File: 
PDF icon SWM FGD GUIDE_Final Copy.pdf
Project Title: 
The Philippine Environmental Governance Project (EcoGov2)
Publication Type: 
Handbooks / Manuals / Modules